KOGYARU

KOGYARU

-What is KOGYARU?- KOGYARU" was launched in 2023 as a sister media of "egg", a Japanese gal media, dealing with elementary school gal models. -Background of the launch- The videos of "elementary school gal" that often appeared in the music videos of songs released by egg have recorded 26 million views on egg's official TikTok alone, and have caused a huge sensation on TV and the Internet. In response to this response, we have decided to launch "KOGYARU" as a web media medium featuring elementary school gal as the main model. -Origin of the Media Name- The term "gyaru" is used overseas to describe Japanese gals, and is widely recognized as a uniquely Japanese culture. The total number of views has reached 160 million. The name "KOGYARU" was created by combining the word "GYARU" with "kogyaru" (a word used to describe high school girls in those days) and "Kodomo gyaru," which was also a popular word in the 1990s. The short videos posted on KOGYARU have generated a huge buzz, recording 30 million views, and the number of Instagram followers exceeded 250,000 in the first six months after its launch. -Artist Debut Background- Due to the great response from not only Japan but also from overseas, we have decided to release HIPHOP music as an artist.